As an interim marketer, you can boost your career with temporary assignments. The current job market offers plenty of opportunities for marketing professionals working on a project basis. Finding a suitable new assignment requires a thoughtful approach. Successful interim marketers combine strategic networking, a strong portfolio and knowledge of the right platforms. With a structured search strategy, you increase your chances of quickly finding a new challenge that matches your expertise and ambitions.

How do I find a new interim marketing assignment?

The market for interim marketing professionals is currently dynamic. Many organizations are looking for temporary expertise for specific projects, transformations or to bridge a vacancy. For you as an experienced marketer, this means opportunities, but also competition.

Begin your search with a clear focus on what you have to offer. Define your specific expertise – whether that’s content marketing, performance marketing, marketing strategy or branding. Organizations are increasingly looking for specialists who can solve a concrete problem or lead a specific project.

Currently, it is also important to consider the changing legislation surrounding self-employed professionals. Starting in 2025, the DBA Act will be more strictly enforced, which means that both you and your potential clients need to be alert to how your collaboration is shaped. Make sure you keep yourself informed about this, so that you also show that you are a professional business partner in conversations with potential clients.

What are the most effective networking methods for interim marketers?

Networking remains one of the most powerful ways to get new business. Start with your existing contacts – former colleagues, clients and business associates. They know your work and can recommend you to their networks. A personal reference often outweighs the best pitch.

LinkedIn is an indispensable platform for marketing professionals. Optimize your profile with relevant keywords such as “interim marketer” and specific areas of expertise. Regularly post valuable content that demonstrates your expertise and respond to posts in your area of expertise. Join specialized marketing groups such as Marketing Community Netherlands or Digital Marketing Netherlands.

Don’t forget offline networking. Industry-specific events such as Marketing & Insights Event, DDMA Data Day or B2B Marketing Forum offer excellent opportunities to make new contacts. Prepare well: know who is coming and who you want to talk to.

To build long-term relationships, genuine interest is essential. Focus not only on what contacts can do for you, but also on how you can be of value to them. Share knowledge, introduce people to each other and offer help whenever possible. This kind of reciprocity leads to stronger professional ties that can eventually bring you assignments.

How do you create a distinctive marketing portfolio?

A strong portfolio is crucial to differentiate yourself from other interim marketers. Document concrete results from previous assignments, with numbers where possible. For example, “30% increase in lead generation” or “ROI of content marketing increased by 25%.”

Structure your portfolio using cases that are relevant to your intended clients. Begin each case with the challenge, describe your approach and end with the results achieved. Provide a mix of quantitative and qualitative results – not everything can be expressed in numbers.

Your portfolio can take many forms. A personal website gives you complete control over the presentation. A comprehensive LinkedIn profile with recommendations from previous clients can also be very effective. For visual marketers, a presentation on platforms such as Behance or Instagram can be valuable.

Customize your portfolio for specific clients. Emphasize experience relevant to their challenges. For a company looking to improve its e-commerce, focus on your e-commerce successes; for a B2B company, emphasize your B2B marketing expertise.

Remember that sometimes discretion is important. Ask permission before sharing results from previous clients, or make cases anonymous if necessary. A professional approach in this shows your integrity.

Which platforms are best for finding interim marketing assignments?

There are several platforms where you can find assignments as an interim marketer. Specialized agencies such as WerfSelect often have good contacts with clients and know the market well. They can not only match you with suitable assignments, but also ensure correct contracts that comply with the increasingly strict legislation surrounding independent professionals.

Online job platforms such as Intermediair, Nationale Vacaturebank and Indeed have specific filters for interim assignments. Specialist platforms for freelancers such as Freelance.nl, Jellow and Upwork often offer marketing-specific assignments.

Each platform has advantages and disadvantages. Specialized agencies usually offer high-quality assignments and take administrative work off your hands, but charge a fee to do so. Direct platforms like Freelance.co.uk give you more control over your rate, but require more of your own acquisition effort.

A multi-channel approach often works best. Be visible on multiple platforms, but invest the most time in the channels that work best for your specific expertise and target market.

When using platforms, also pay attention to the terms around contracts and payments. With the upcoming enforcement of the DBA Act in 2025, it is important to have clear agreements that are appropriate for self-employment. Reliable platforms and agencies help with this by offering model agreements that meet the legal requirements.

Key insights for your marketing assignment search

Finding a new interim marketing assignment is not a matter of luck, but of strategy and preparation. Make sure you stand out through a combination of a strong network, a compelling portfolio and presence on the right platforms.

Be clear about what you have to offer. Specialization is becoming increasingly important in the marketing world. Profile yourself as an expert in a specific area, whether that’s data analytics, content creation or campaign management.

Prepare for changes in legislation, such as the tightened DBA Act, which will be more strictly enforced starting in 2025. Be aware of what this means for you as an independent professional and for your collaboration with clients.

Practical next steps include: optimizing your LinkedIn profile, updating your portfolio with recent results, subscribing to specialized platforms and scheduling a networking event in your calendar.

At WerfSelect, we help interim marketing professionals find suitable assignments on a daily basis. We not only ensure the right match between your expertise and the needs of organizations, but also offer support in drafting contracts that comply with legislation. This allows you to focus on what you do best: delivering impactful marketing results.