{"id":29835,"date":"2016-07-26T22:08:04","date_gmt":"2016-07-26T22:08:04","guid":{"rendered":"https:\/\/werfselect.nl\/ongecategoriseerd\/senz\/"},"modified":"2016-07-26T22:08:04","modified_gmt":"2016-07-26T22:08:04","slug":"senz","status":"publish","type":"post","link":"https:\/\/werfselect.nl\/en\/principals-en\/senz\/","title":{"rendered":"Senz"},"content":{"rendered":"<p><strong>Past. Present. Future.  <\/strong><br \/>\nsenz\u00b0 is the brainchild of Gerwin Hoogendoorn, then an Industrial Design student. After a week in which he saw three umbrellas destroyed during severe weather, he decided to dedicate his graduation project to the perfect umbrella: an umbrella that can withstand the forces of nature, especially the wind. And he succeeded! 3,400 years after the invention of the umbrella in ancient Egypt, there is a new generation of umbrellas!   <\/p>\n<p><strong>senz\u00b0 saw the light of day<\/strong><br \/>\nGerwin came up with some very clever solutions and realized he had gold in his hands with his invention. Then it wasn&#8217;t difficult to convince Gerard and Philip. A business plan soon followed and the first prototype was made, on Gerwin&#8217;s grandmother&#8217;s sewing machine! They decided to go for it. Without any entrepreneurial experience, they rented a small office space and started their business. Thus senz\u00b0 saw the light of day &#8211; with the name in English literally referring to the desire that senz\u00b0 umbrellas make sense!     <\/p>\n<p><strong>The success<\/strong>&#8230;<br \/>\nAbout a year later, in November 2006, they launched senz\u00b0. Not knowing how many umbrellas would be needed for a successful launch, they started with 10,000 units. Due to overwhelming international media coverage &#8211; from TV, radio, magazines, newspapers and blogs &#8211; the stock was completely sold out within nine days!<br \/>\nThe first year was a resounding success. senz\u00b0 was on the map almost immediately, in part because it won almost every major design award &#8211; red dot design award, iF design award (Gold), IDSA award (Gold), Good Design Award, Observer Design Award (Star), Dutch Design Award -, and so on. Since then, senz\u00b0 has grown tremendously. The company now operates in Western Europe, North America and Asia. senz\u00b0 is working hard with a great team to become a global brand.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Past. Present. Future. senz\u00b0 is the brainchild of Gerwin Hoogendoorn, then an Industrial Design student. After a week in which he saw three umbrellas destroyed during severe weather, he decided to dedicate his graduation project to the perfect umbrella: an umbrella that can withstand the forces of nature, especially the wind. And he succeeded! 3,400 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[],"class_list":["post-29835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-principals-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senz - WerfSelect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werfselect.nl\/en\/principals-en\/senz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senz - WerfSelect\" \/>\n<meta property=\"og:description\" content=\"Past. 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