{"id":30016,"date":"2018-05-15T18:50:09","date_gmt":"2018-05-15T18:50:09","guid":{"rendered":"https:\/\/werfselect.nl\/product\/societal-impact-by-brands\/"},"modified":"2018-05-15T18:50:09","modified_gmt":"2018-05-15T18:50:09","slug":"societal-impact-by-brands","status":"publish","type":"product","link":"https:\/\/werfselect.nl\/en\/product\/societal-impact-by-brands\/","title":{"rendered":"Societal Impact by Brands"},"content":{"rendered":"
\n

This session has been postponed to a later date due to snowfall and the expected associated traffic chaos.<\/i><\/p>\n

To find out about this and more, welcome to Topmarketeers Network on Monday evening, December 11, 2017. Peter Heshof, trendwatcher, and Marja Vermeulen, marketing strategist CSR, are co-hosting this evening. <\/p>\n

What to expect.<\/strong><\/span>
\nUsing the Zeitgeist model, Peter takes you through the changing dominant needs of people in the past, present and future. Responding to these changing needs keeps your brand relevant. <\/p>\n

Marja translates to the social role of brands through time. Currently, brands are facing the transition to not only be socially responsible businesses, but also socially improving businesses. Not only are brands expected not to make a negative impact, but brands only really capture people’s hearts by also making a demonstrably positive impact. <\/p>\n

After the break, we’ll get to work on the positive societal impact of your brand.<\/p>\n

The speakers<\/strong><\/span>
\nPeter Heshof is a brand strategist and Zeitgeist watcher with over 20 years of experience at leading brands. His strength lies in providing clear insight into the changing Zeitgeist and translating trends to brand and market. Peter is also a columnist for Marketing Tribune and lectures on trends and strategy at colleges and the Trend Academy. His agency Bloom was voted winner of Best Trend Implementation Agency. <\/p>\n

Marja Vermeulen is a CSR & Marketing Strategist and helps brands create social value. She does this for various links in the chain, from farmer to A-brand manufacturer and supermarket. With her agency MVO Marketing Vibes, she advises and guides companies in the development and implementation of CSR policies. She also helps brands integrate CSR policy into marketing: positioning and proposition, concept and product development, communication and activation. <\/p>\n<\/div>\n

<\/div>\n
\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This session has been postponed to a later date due to snowfall and the expected associated traffic chaos. To find out about this and more, welcome to Topmarketeers Network on Monday evening, December 11, 2017. Peter Heshof, trendwatcher, and Marja Vermeulen, marketing strategist CSR, are co-hosting this evening. What to expect. Using the Zeitgeist model, […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[97],"product_tag":[],"class_list":["post-30016","product","type-product","status-publish","product_cat-top-marketers-network","first","instock","taxable","shipping-taxable","product-type-simple"],"acf":[],"yoast_head":"\nSocietal Impact by Brands - WerfSelect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werfselect.nl\/en\/product\/societal-impact-by-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Societal Impact by Brands - WerfSelect\" \/>\n<meta property=\"og:description\" content=\"This session has been postponed to a later date due to snowfall and the expected associated traffic chaos. 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