{"id":30018,"date":"2018-05-16T14:20:35","date_gmt":"2018-05-16T14:20:35","guid":{"rendered":"https:\/\/werfselect.nl\/product\/how-do-you-successfully-market-an-innovation\/"},"modified":"2018-05-16T14:20:35","modified_gmt":"2018-05-16T14:20:35","slug":"how-do-you-successfully-market-an-innovation","status":"publish","type":"product","link":"https:\/\/werfselect.nl\/en\/product\/how-do-you-successfully-market-an-innovation\/","title":{"rendered":"How do you successfully market an innovation?"},"content":{"rendered":"

Luminous Flooring<\/span><\/p>\n

Although the idea is simple, the technology is advanced. It opens up a world of exciting possibilities. From indicating emergency exits and giving people directions and information, to creating a completely immersive experience that inspires users and visitors alike. <\/p>\n

Head of Business Development Philips Lighting, Ed Huibers talks Monday, April 9, about this extraordinary and multiple award-winning innovation that adds a dimension to interior design and spatial design.<\/p>\n

This innovation of translucent carpets is designed to appeal directly to people’s senses. And to respond to the eye’s natural tendency to focus on light. The technology takes advantage of people’s tendency to charge through the floor as they move and interact in the space around them. It brings information, orientation, inspiration and safety through the carpet on which people walk. <\/i><\/p>\n

What to expect.<\/strong><\/span>
\nEd Huibers not only takes you through the novelty of the LED carpet product. The innovative business model, the Go To Market approach and the customer approach are also discussed in detail. How do you market a totally new product category? And how do you deal with a marketing strategy that has to represent two strong brands? Ed tells you more about it. <\/p>\n

The Speaker<\/strong><\/span>
\nAfter graduating, Ed started working as a consultant, in a small starting department within the multinational SGS. After a few years, Ed moved to Philips, where, with a small break of 3 years, he already has 14 years of service in various roles. Ed Huibers is now responsible for business development Philips Lighting but was at the cradle of the innovation Luminous Carpets. He sees himself as an entrepreneur within Philips and from that mentality he came up with this innovation together with a multidisciplinary team. An innovation where customer insight, new revenue models and marketing strategy come together. <\/p>\n","protected":false},"excerpt":{"rendered":"

Luminous Flooring Although the idea is simple, the technology is advanced. It opens up a world of exciting possibilities. From indicating emergency exits and giving people directions and information, to creating a completely immersive experience that inspires users and visitors alike. Head of Business Development Philips Lighting, Ed Huibers talks Monday, April 9, about this […]<\/p>\n","protected":false},"featured_media":3452,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[97],"product_tag":[],"class_list":["post-30018","product","type-product","status-publish","has-post-thumbnail","product_cat-top-marketers-network","first","instock","taxable","shipping-taxable","product-type-simple"],"acf":[],"yoast_head":"\nHow do you successfully market an innovation? - WerfSelect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werfselect.nl\/en\/product\/how-do-you-successfully-market-an-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you successfully market an innovation? - WerfSelect\" \/>\n<meta property=\"og:description\" content=\"Luminous Flooring Although the idea is simple, the technology is advanced. 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