{"id":30778,"date":"2025-07-25T07:06:56","date_gmt":"2025-07-25T07:06:56","guid":{"rendered":"https:\/\/werfselect.nl\/vacatures\/european-marketing-manager-yakult-europe\/"},"modified":"2025-10-09T09:21:04","modified_gmt":"2025-10-09T09:21:04","slug":"european-marketing-manager-yakult-europe","status":"publish","type":"vactures","link":"https:\/\/werfselect.nl\/en\/vacatures\/european-marketing-manager-yakult-europe\/","title":{"rendered":"European Marketing Manager &#8211; Yakult Europe"},"content":{"rendered":"<p><strong>Are you ready for a broad, international leadership role in marketing with a powerful, iconic<\/strong><br \/>\n<strong>brand? Are you looking for a position where your extensive experience in FMCG and your<\/strong><br \/>\n<strong>talent for connecting, convincing, and inspiring are fully leveraged? Let\u2019s talk.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Position<\/strong><\/p>\n<p>In this overarching marketing position, you help bring the vision \u2018One Yakult\u2019 to life. You drive<br \/>\neffective marketing strategies across Yakult\u2019s European countries, ensuring they all align with<br \/>\none shared commercial ambition. This is a broad, international leadership role that touches<br \/>\nevery aspect of the marketing profession.<\/p>\n<p>Success means your team leads with strategy in all countries, not just offering support. You<br \/>\ninitiate new ideas that gain buy-in across local teams and significantly contribute to Yakult\u2019s<br \/>\noverarching mission.<\/p>\n<p>You achieve this by sharing successes and actively engaging with local managers. While you<br \/>\nlead the central team based in the Netherlands, you also involve marketers across borders.<br \/>\nYou lead based on expertise, because you know that\u2019s what it takes to create one Yakult.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Responsibilities<\/strong><\/p>\n<ul>\n<li>Full ownership of the marketing policy from A to Z \u2014 including branding, product<br \/>\ndevelopment, digital, and data.<\/li>\n<li>Translating strategy into impactful activities that drive Yakult Group Europe\u2019s<br \/>\ncommercial growth.<\/li>\n<li>Leading your team with vision and energy.<\/li>\n<li>Collaborating with various departments: Sales, Marketing, Science, PR, Regulatory,<br \/>\nand Public Affairs.<\/li>\n<li>Acting as a sparring partner for local MDs and Marketing Managers, helping them<br \/>\ncreate initiatives that contribute to Yakult\u2019s growth in their respective markets.<\/li>\n<li>Strengthening and safeguarding the brand across Europe.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>About You<\/strong><\/p>\n<ul>\n<li>Creating shared ambition is your strength. You inspire, persuade, and bring people<br \/>\nwith you. You are a brand builder and strategic marketer with a clear vision. You have a<br \/>\nproven track record and insights that go beyond marketing alone \u2014 you connect the<br \/>\ndots across departments and help the entire organisation move forward.<\/li>\n<li>You\u2019re persuasive through smart insights and real examples, and you listen just as<br \/>\nwell as you lead.<\/li>\n<li>You\u2019re a team player and a people manager. You\u2019re a strong communicator with a<br \/>\nsparkling, positive personality.<\/li>\n<li>You\u2019re skilled in coaching and developing (junior) professionals.<\/li>\n<li>You honour existing culture and beliefs, but you also bring fresh perspectives and<br \/>\ntake initiative that naturally contributes to success.<\/li>\n<li>You bring substantial experience with consumer brands. Ideally, you\u2019re familiar with<br \/>\nthe full marketing mix.<\/li>\n<li>You&#8217;re digitally savvy and understand new technologies, channels, and marketing<br \/>\nintelligence (research, data analysis, reporting). You don\u2019t have to be an expert in<br \/>\neverything, but you are capable of forming clear, well-founded opinions.<\/li>\n<li>You have at least 10 years of relevant FMCG experience, preferably in food.<\/li>\n<li>Ideally, your experience also includes sales and trade marketing.<\/li>\n<li>You hold a degree at HBO or WO level.<\/li>\n<li>You communicate easily in English, both verbally and in writing. Dutch is a plus, but not required.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>What We Offer<\/strong><\/p>\n<p>In addition to a unique and strategic role, Yakult offers a competitive benefits package,<br \/>\nincluding an annual bonus. European travel is part of the job. While this is a full-time position,<br \/>\nworking 32 hours per week is negotiable.<\/p>\n<p>Yakult Europe B.V. is located in Almere and has served as the European headquarters and<br \/>\nproduction site since 1994.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Yakult<\/strong><br \/>\nEvery day, over 40 million people in 40 countries drink Yakult. It\u2019s a key part of a healthy<br \/>\nlifestyle \u2014 even top athletes drink it daily. The company\u2019s philosophy, \u2018Working on a healthy<br \/>\nsociety\u2019, was born 90 years ago when Dr. Minoru Shirota launched the first bottle of probiotic<br \/>\ndairy drink in Japan.<\/p>\n<p>Yakult is currently available in thirteen European countries and has six local sales and<br \/>\nmarketing organisations (Belgium, Germany, Austria, the UK, Italy, and the Netherlands).<\/p>\n<p>&nbsp;<\/p>\n<p>This vacancy is exclusively managed by <strong>WerfSelect<\/strong>. Interested? Contact Marja van Velzen,<br \/>\nsenior recruiter, via marja@werfselect.nl or 06-57070781.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>WerfSelect verbindt bevlogen mensen en merken\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready for a broad, international leadership role in marketing with a powerful, iconic brand? Are you looking for a position where your extensive experience in FMCG and your talent for connecting, convincing, and inspiring are fully leveraged? Let\u2019s talk. &nbsp; The Position In this overarching marketing position, you help bring the vision \u2018One [&hellip;]<\/p>\n","protected":false},"featured_media":30786,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,46,91],"tags":[],"class_list":["post-30778","vactures","type-vactures","status-publish","has-post-thumbnail","hentry","category-ingevuld","category-marketing","category-vast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Marketing Manager - Yakult Europe - WerfSelect<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/werfselect.nl\/en\/vacatures\/european-marketing-manager-yakult-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Marketing Manager - Yakult Europe - WerfSelect\" \/>\n<meta property=\"og:description\" content=\"Are you ready for a broad, international leadership role in marketing with a powerful, iconic brand? 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