Product Manager – Almere – ingevuld

Bij Yakult Europe in Almere - ingevuld


Do you want to guide, support and coordinate marketing activation-activities of the pan-European country teams? Would you like to contribute to the accelerated development of the Pan-European NPD-roadmap for a strong global brand with an inspiring health mission? Do you bring strategic and hands on experience in marketing/product development with you, in an international FMCG-context, and a talent to connect, convince and inspire? Then we would like to get in touch with you!

The challenge

You will get the opportunity to contribute to more consumer-orientation and also more proactivity in defining a NPD roadmap together with the European country teams. In that way you support the growth ambitions of Yakult in Europe. And you will guide, support and coordinate the instore and connection to digital activation-activities of the European country teams, to create both more effectiveness as well as efficiency in pan-EU activations.

For this it is important that you know how to take your colleagues along. And that you put the five values of Yakult at the heart of everything you do. The values “better tomorrow”, “teamwork”, “personal responsibility”, “customer orientation” and “tradition” help Yakult to realize their growth ambitions.

The Product Manager reports to the Manager Product Strategy and Instore Activation Europe. The Manager Product Strategy and Instore Activation Europe reports to the European Marketing Manager.

In Almere you work intensively with, among others, the marketing colleagues of “digital strategy and solutions” and “consumer insights and market research”.

Your main responsibilities are

• Contribute to the growth ambitions of Yakult Europe as a team member of European NPD projects. As a team member you are involved in all aspects of NPD (insights, research, positioning, taste, communication development), and your main focus will be in the intensive alignment with design agencies, the European country teams, logistics and production.

• Support the creation of a 3 to 5 year activation-roadmap to ensure continued volume growth, in line with group ambitions and brand positioning.

• Solid project management support to ensure ‘delivery on time in full’ (country-specific or Pan-EU),

• Help to develop an agreed list of metrics to measure the desired effectiveness of (instore) activations.

• Safeguard minimal effectiveness, and help maximize effectiveness of local activations, by challenging and coaching the European country teams.

• Facilitate and ensure learning and exchanging of best practices.

Your work also includes the following activities:

Coordination of approval process (together with other departments within Yakult Europe) regarding all external communication expressions (checks on scientific correctness, legal risks and safeguarding of agreed brand strategy and graphic guidelines).

Who are you

• You are a creative thinker, having affinity with managing creative processes and instore activation and deeply curious about human behaviour and (purchase) motivations.

• You have the ambition to grow and to take more responsibilities.

• You have good project management skills and you are accurate and a pro-active problem-solver

• You are able to professionally challenge others on every level in a confident and respectful way, always striving for the best interests of Yakult.

• You are easy to work with, a team player, willing to pick up the ball, with a good sense of humour

• You like it to work in a multicultural environment, both in the central team in Almere and in the local teams.

Skills, background and knowledge:

• 1-3 years’ experience in a marketing/product management role in an international FMCG company.

• Bachelor or master degree in marketing, business innovation, commercial economy, communication or related.

• Good analytical skills, understanding of FMCG metrics.

• Excellent knowledge in relevant software.

• Fluent in English, ideally also in Dutch or one other European language.

What does Yakult Europe offer you?

You will become part of a company that has been on a mission to make society healthier and happier for 85 years.

There are career opportunities, both in the corporate teams in Almere and in the Operating Companies, and therefore also internationally.

Yakult Europe offers you a full-time position (32 hours is negotiable) with a competitive salary and attractive fringe benefits. In addition, there is plenty of room for personal development.

About Yakult Europe

In 1935, the founder discovered the now world-famous L. Casei Shirota bacteria. 40 million people in 40 countries now drink the unique dairy drink. And the mission to contribute to good health is only getting bigger. The Yakult Group in Europe has strong ambition to grow and professionalize on all fronts possible, furthering its mission to bring health and happiness to society and bringing Yakult to as many Europeans as possible.

Yakult is present in many markets in Europe and all local commercial, PR and marketing activities are driven by local Operating Companies. Teams in the Operating Companies are supported and offered strategic guidance by the corporate teams at Yakult Europe (based in Almere) and collaboration is very close, constructive and based on complementary skills and roles.

Recruitment & selection for this vacancy is exclusively assigned to WerfSelect, a recruitment agency for marketing, communication, sales and online professionals.


PastPrecies partner voor (online) marketing, sales en communicatie professionals
interim en werving & selectie


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