My WerfSelect

Senz

Past. Present. Future.
senz° is the brainchild of Gerwin Hoogendoorn, then an Industrial Design student. After a week in which he saw three umbrellas destroyed during severe weather, he decided to dedicate his graduation project to the perfect umbrella: an umbrella that can withstand the forces of nature, especially the wind. And he succeeded! 3,400 years after the invention of the umbrella in ancient Egypt, there is a new generation of umbrellas!

senz° saw the light of day
Gerwin came up with some very clever solutions and realized he had gold in his hands with his invention. Then it wasn’t difficult to convince Gerard and Philip. A business plan soon followed and the first prototype was made, on Gerwin’s grandmother’s sewing machine! They decided to go for it. Without any entrepreneurial experience, they rented a small office space and started their business. Thus senz° saw the light of day – with the name in English literally referring to the desire that senz° umbrellas make sense!

The success…
About a year later, in November 2006, they launched senz°. Not knowing how many umbrellas would be needed for a successful launch, they started with 10,000 units. Due to overwhelming international media coverage – from TV, radio, magazines, newspapers and blogs – the stock was completely sold out within nine days!
The first year was a resounding success. senz° was on the map almost immediately, in part because it won almost every major design award – red dot design award, iF design award (Gold), IDSA award (Gold), Good Design Award, Observer Design Award (Star), Dutch Design Award -, and so on. Since then, senz° has grown tremendously. The company now operates in Western Europe, North America and Asia. senz° is working hard with a great team to become a global brand.

Questions about WerfSelect?

Contact Annelies Ruis
Owner / Consultant

What do relationships say?

René van der Horst Manager HR department & Facilities
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“We are very satisfied with the agreement fulfilled by WerfSelect to come up with good candidates for our interim positions within a very short time.”
Marlies VoornemanMarketing Manager Yakult Netherlands
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“We had never hired an interim before. The decision to do so now has worked out excellently. The interimmer that WerfSelect found for us did a fantastic job that completely relieved us.”
Tibor de BoerInterim professional
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It is quite difficult to find people who are not too corporate for a company like ours and at the same time bring the right professionalism. WerfSelect succeeds.
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Why Werfselect?

  • A reputation as a quality agency since 1998 because we stand for a personal, thorough approach.
  • As a result, more than 250 leading companies and organizations found us on recommendation, instead of us finding them.
  • We built a network of the best marketing, communications and sales professionals around us during those years.
  • From which we have already had the pleasure of delighting more than 1,000 marketing, communications and sales professionals with a new assignment or job.
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My WerfSelect

I am energized by human contact. My genuine interest makes candidates feel heard and at ease, leading to open conversations and strong connections. This is how I have built a powerful network of professionals and clients. Thanks to my commercial drive, I enjoy connecting the right people and contribute to WerfSelect’s PastPrecies matches– connections that really make a difference.

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Josje has been WerfSelect’s ever sharp and positive advisor since its inception. She has built a tremendous track record within corporates to SMEs, as an independent interim manager and consultant within marketing. The latest developments within e-commerce and digital marketing have her special interest.

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Norbert has been providing inspiring knowledge sessions and training for WerfSelect clients for many years. Because he himself was a marketing manager in a previous life, he can empathize with their daily practice. His passion is to help people experience more joy, peace and freedom in their lives.

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As an interim employee, Rianne has not only worked for one of our clients through WerfSelect, but also works in the flex shell of WerfSelect. She takes on all kinds of projects in the field of marketing and knows how to take us a step further every time.

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I could have done worse as an office dog, because there is a park and forest near the monastery. During the lunch walk I coach the team based on my motto “from relaxation the best results are achieved. And afterwards I lounge under the conference table again.

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