PROVE CHARACTER
Grolsch is a brand that needs little introduction. You know us from the beugel, Craftsmanship is Mastership and the many specialty beers. And from our distinctive taste. For more than 400 years we have been brewing on the basis of our own convictions and with carefully selected ingredients. As a result, our beers are full of flavor and have a rich aftertaste.

Grolsch is sometimes seen as different, as quirky. We call that character. Character is having the self-confidence and conviction to choose your own path. Grolsch is for everyone who knows what they stand for and does what they believe in. Who doesn’t have to prove himself to anyone but himself. Because that is what we have always done and always will do.

THE BEUGEL
Beer with character belongs in a bottle with character.

That’s why brewer Theo de Groen introduced this special bottle in 1897. The bracket bottle stands out because of the deep embossing in the glass and, of course, the metal bracket with the red rubber ring. The typical “plop” sound is unmistakably associated with the bracket bottle.

Whether you drink a bracket at home, at a festival or at the cinema, it guarantees fun times in any case.

craftsmanship is mastery
Grolsch is known for its 400 years of craftsmanship and mastery. Brewing beer with the best ingredients. With dedication, according to our own conviction and with character. This means daring to make choices and doing what feels right. Even if it doesn’t fit the norm. For example, Grolsch was the first brand in the Netherlands to introduce beer in a green returnable bottle.