The VELUX skylight has almost 100% name recognition. But VELUX products for the flat roof, such as skylights and domes, are less well known. A great challenge for a newly hired Product Manager. It was up to us to find this new permanent Product Manager. We did. Summer 2016, Phuong Nguyen started in this great position through WerfSelect.

Isabelle Val was assigned through WerfSelect in late 2015 to fill the position of Product Manager Flat Roof, pending the new permanent filling. What she did was not only observe the position, but she also managed to lay a good foundation for this relatively new position that gave Phuong a much better start to work from.

There is still a world to win on the Flat Roof for VELUX. Professional stakeholders are still too often unfamiliar with VELUX products for the flat roof. And this group does not easily switch from the brands they already know. At the same time, VELUX offers very innovative products in this area that deserve a nice market position.

Isabelle started by analyzing the state of affairs. She wrote a plan and started to shape the basis. She noticed that first of all a big effort had to be made to get Flat Roof across internally. With all the attention on the skylight, flat roof automatically received less attention. Internal cooperation was improved, including between marketing and sales. All communication about the products was aligned. Then she worked on improving cooperation with external parties.

At the evaluation with the client, Isabelle was complimented for not only having mastered the subject matter very quickly, but also for her excellent execution of the assignment. They also said that she had put her affairs in order in such a way that the new Product Manager has an excellent basis from which to work.

A great example of how the right interim manager in the right place can deliver a lot of value.