Choosing the right interim marketing manager may seem simple, but there are pitfalls that are easy to overlook. Whether you need someone quickly to lead a team or manage a specific project, it’s important to select the right person. In this list, we list some common mistakes so you can avoid them and make the best choice for your organization.
1: Inadequate understanding of corporate culture
An interim marketing manager can have such an impressive resume, if he or she does not fit into your corporate culture, problems can arise. Corporate culture is the backbone of any organization and includes the norms, values and work environment in which employees function.
Imagine hiring a manager who is used to a hierarchical structure, while your company is informal and flexible. This can lead to misunderstandings and frustration. Take the time to clearly communicate your company’s culture during the selection process. This will help you find a profile that not only has the right skills, but also fits well within your team.
2: Too much focus on short-term results
It’s understandable that you want to see results quickly, especially if you’re hiring an interim professional. But too much focus on the short term can be counterproductive. An interim marketing manager should not only be able to move quickly, but also be able to think strategically for the future of your organization.
One way to address this problem is to create a detailed assignment brief. This helps not only you, but also the wanted profile to understand what the expectations are. One pitfall is to judge the profile purely on its ability to deliver quickly. This can cause you to overlook someone who may take a little longer to get up to speed, but will ultimately deliver more sustainable results. During the interview, ask about their experiences implementing long-term strategies and how they would apply them in your company.
3: Forgetting reference checks
It can be tempting to make an immediate decision after a good job interview. But skipping reference checks can have adverse consequences. References give you insight into a candidate’s work style and performance in previous positions.
A phone call to a former employer can yield surprising information that will help you make an informed decision. It is a simple step that is often overlooked, but crucial to ensuring that the profile actually meets your expectations.
Conclusion
Selecting the right interim marketing manager is more than just matching skills and experience. It’s about finding a person who fits perfectly within your organization’s culture and goals. By paying attention to company culture, looking at both the short and long term, and checking references, you can avoid common mistakes. Want to learn more about how to select the right professionals? Then check out our page for employers. Let’s make the right match together.
