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What to expect.
It has been said that nowadays the internal brand has become more important than the external brand. How do you create pride and thus loyalty and ambassadorship among your own employees?
Internal Branding Specialist Nieske Castelein and Commercial Director Sabine Dijkema of D&B event marketing speak this evening about Internal Branding: how to turn fellow Workers into fellow Markers. What approach does D&B use? Get inspired with cool cases from event practice. Of high-impact campaigns and events.
Sabine and Nieske will also put us to work ourselves to translate what we have learned into practice.
The speakers
As an experienced Internal Branding Consultant (at Positioneringsgroep and others) and former “Culture Manager” at Douwe Egberts, Nieske develops substantive events and Internal Branding processes at D&B Eventmarketing. She knows better than anyone how to connect people with each other and with brands.
Commercial Director Sabine Dijkema is an enthusiastic event specialist and always looks for the question behind the question. She knows how to involve employees in the development of events and communication campaigns.
For 35 years, D&B Eventmarketing has been creating valuable events for its customers in entrepreneurial Holland. As a strategic partner, they help organizations tell unique stories that have a long-term impact. With events that touch and connect. D&B recently won (again) a Golden Giraffe, the award for the most impactful business events.
Please note that contrary to previous announcements, the location has changed from Amersfoort to Hilversum.
€ 55,00
Out of stock
I am energized by human contact. My genuine interest makes candidates feel heard and at ease, leading to open conversations and strong connections. This is how I have built a powerful network of professionals and clients. Thanks to my commercial drive, I enjoy connecting the right people and contribute to WerfSelect’s PastPrecies matches– connections that really make a difference.
Josje has been WerfSelect’s ever sharp and positive advisor since its inception. She has built a tremendous track record within corporates to SMEs, as an independent interim manager and consultant within marketing. The latest developments within e-commerce and digital marketing have her special interest.
Norbert has been providing inspiring knowledge sessions and training for WerfSelect clients for many years. Because he himself was a marketing manager in a previous life, he can empathize with their daily practice. His passion is to help people experience more joy, peace and freedom in their lives.
