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Most organizations realize that digital transformation is not a choice, but a must to remain relevant in a rapidly changing marketplace. How organizations deal with that realization varies from company to company. “Digital transformation is an elastic concept. The marketer will say the core of digital transformation is the customer journey, HR will claim it’s about optimizing employee empowerment, and the business is eagerly awaiting digitization of the product portfolio, with new opportunities and new business models. They are all right.” , said Reinier van den Biggelaar.
Reinier van den Biggelaar will give a presentation on Nov. 12 on the topic of “Growing by deploying Artificial Intelligence (AI). He will explain the various basic concepts of AI. He will also go into the technology behind Artificial Intelligence so that you get a better understanding of the possibilities. Using practical examples, he will then show the applicability. How Harley Davidson doubled its sales with the help of AI, how FrieslandCampina targets sales with social media and how Hoogvliet reduces out-of-stock and waste of bread; some examples that will be discussed. In addition, Reinier will give practical tips on how to start using AI in your organization.
Reinier van den Biggelaar has been Managing Partner of BastaGroup for 15 years. He is also Director of Data Science at ORTEC, a leading and thought leader in the field of Data Science. Reinier combines the digital transformation capabilities of BastaGroup and the mathematical and software knowledge and experience of ORTEC Data Science. BastaGroup has worked for numerous organizations, e.g. AkzoNobel, Shell, Heineken and Philips, Rijkswaterstaat and Belastingdienst.
Reinier holds an MBA from Erasmus University Rotterdam and worked for several companies, including Apple, before founding an eCommerce company in 1999 and BastaGroup in 2004. He is a frequent speaker/lecturer for management teams and organizations on strategic and tactical implications of digital developments for their competitive position.
The cost of participation for this session is 65 euros including sandwiches and drinks, excluding VAT. You will immediately receive a confirmation and invoice in your mailbox.
To keep the administrative costs for the sessions as low as possible, and therefore the participation fee, we prefer direct payment through the website. The invoice includes all the necessary details to claim it from your employer if necessary.
€ 65,00
I am energized by human contact. My genuine interest makes candidates feel heard and at ease, leading to open conversations and strong connections. This is how I have built a powerful network of professionals and clients. Thanks to my commercial drive, I enjoy connecting the right people and contribute to WerfSelect’s PastPrecies matches– connections that really make a difference.
Josje has been WerfSelect’s ever sharp and positive advisor since its inception. She has built a tremendous track record within corporates to SMEs, as an independent interim manager and consultant within marketing. The latest developments within e-commerce and digital marketing have her special interest.
Norbert has been providing inspiring knowledge sessions and training for WerfSelect clients for many years. Because he himself was a marketing manager in a previous life, he can empathize with their daily practice. His passion is to help people experience more joy, peace and freedom in their lives.
