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Luminous Flooring
Although the idea is simple, the technology is advanced. It opens up a world of exciting possibilities. From indicating emergency exits and giving people directions and information, to creating a completely immersive experience that inspires users and visitors alike.
Head of Business Development Philips Lighting, Ed Huibers talks Monday, April 9, about this extraordinary and multiple award-winning innovation that adds a dimension to interior design and spatial design.
This innovation of translucent carpets is designed to appeal directly to people’s senses. And to respond to the eye’s natural tendency to focus on light. The technology takes advantage of people’s tendency to charge through the floor as they move and interact in the space around them. It brings information, orientation, inspiration and safety through the carpet on which people walk.
What to expect.
Ed Huibers not only takes you through the novelty of the LED carpet product. The innovative business model, the Go To Market approach and the customer approach are also discussed in detail. How do you market a totally new product category? And how do you deal with a marketing strategy that has to represent two strong brands? Ed tells you more about it.
The Speaker
After graduating, Ed started working as a consultant, in a small starting department within the multinational SGS. After a few years, Ed moved to Philips, where, with a small break of 3 years, he already has 14 years of service in various roles. Ed Huibers is now responsible for business development Philips Lighting but was at the cradle of the innovation Luminous Carpets. He sees himself as an entrepreneur within Philips and from that mentality he came up with this innovation together with a multidisciplinary team. An innovation where customer insight, new revenue models and marketing strategy come together.
I am energized by human contact. My genuine interest makes candidates feel heard and at ease, leading to open conversations and strong connections. This is how I have built a powerful network of professionals and clients. Thanks to my commercial drive, I enjoy connecting the right people and contribute to WerfSelect’s PastPrecies matches– connections that really make a difference.
Josje has been WerfSelect’s ever sharp and positive advisor since its inception. She has built a tremendous track record within corporates to SMEs, as an independent interim manager and consultant within marketing. The latest developments within e-commerce and digital marketing have her special interest.
Norbert has been providing inspiring knowledge sessions and training for WerfSelect clients for many years. Because he himself was a marketing manager in a previous life, he can empathize with their daily practice. His passion is to help people experience more joy, peace and freedom in their lives.
