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What a great evening it was!
Ruben Vermijs, Picnic’s Digital Marketing Leader and involved in this startup from day 1, gave an insight into the experiences during its first year of existence. From 4 electric self-developed delivery vans to 80, from 1 city to 6 cities, and many customer insights further. Because the latter is the common thread in the story; every step is based on customer feedback. Whether it is about the assortment, the question of where to take the groceries (rather to the door than to the kitchen counter) or being able to see up to the minute when the groceries will be delivered.
After the break, Picnic shared an issue with the audience. Some 120 clever marketing heads bent over this, which then led to many, often surprising ideas. Michiel Muller, one of Picnic’s founders, was also curious and stayed on for a while. Thus, the evening had a special added value for Picnic as well.
Thank you Picnic, and especially Ruben, for inspiring us. Thanks also to all the participants for your enthusiastic participation.
The next sessions are scheduled on:
Dec. 12 Meaning-Marketing
By Kees Klomp. Among other things, author of 4 books on the subject.
Jan. 16 – What can we learn from political campaigns
By Kirstel Verdel. She was part of Obama’s campaign team.
Looking forward to seeing you then!
I am energized by human contact. My genuine interest makes candidates feel heard and at ease, leading to open conversations and strong connections. This is how I have built a powerful network of professionals and clients. Thanks to my commercial drive, I enjoy connecting the right people and contribute to WerfSelect’s PastPrecies matches– connections that really make a difference.
Josje has been WerfSelect’s ever sharp and positive advisor since its inception. She has built a tremendous track record within corporates to SMEs, as an independent interim manager and consultant within marketing. The latest developments within e-commerce and digital marketing have her special interest.
Norbert has been providing inspiring knowledge sessions and training for WerfSelect clients for many years. Because he himself was a marketing manager in a previous life, he can empathize with their daily practice. His passion is to help people experience more joy, peace and freedom in their lives.
