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Simplicity is the force that allowed Apple to recover from near bankruptcy (1997) to the most valuable company on earth in 2012. At Apple, simplicity is not just a design principle – it is the company’s strategy that has permeated every level of the organization.
Julian Stevense (INZICHT Brand & Business Consultancy) shows us how to reach your goals faster using simple communication. He shows how to develop simple solutions that you can then apply immediately.
What to expect.
In this session, we will first reflect on defining a motivating goal and then look for the problem that stands in the way of this goal. Then we’ll show you which strategy achieves this goal faster, better and more persistently. In this way, we not only let you realize the right goal, but also in the right way. After all, a good strategist is effective and efficient at the same time.
We’ll get you thinking smarter, sharper and faster in two hours using a unique three-step plan. Then we’ll show you how to visualize and structure the final advice for optimal impact. We conclude the session with a challenging case.
The Speaker
Julian Stevense is founder and Managing Consultant of INZICHT Brand & Business Consultancy. Julian is author of the book “The perfect positioning”, regular columnist for Tijdschrift voor Marketing and blogger for MarketingOnline. He is also an Executive Lecturer at Nyenrode Business University, where he is also program manager of the Advanced Marketing Program.
I am energized by human contact. My genuine interest makes candidates feel heard and at ease, leading to open conversations and strong connections. This is how I have built a powerful network of professionals and clients. Thanks to my commercial drive, I enjoy connecting the right people and contribute to WerfSelect’s PastPrecies matches– connections that really make a difference.
Josje has been WerfSelect’s ever sharp and positive advisor since its inception. She has built a tremendous track record within corporates to SMEs, as an independent interim manager and consultant within marketing. The latest developments within e-commerce and digital marketing have her special interest.
Norbert has been providing inspiring knowledge sessions and training for WerfSelect clients for many years. Because he himself was a marketing manager in a previous life, he can empathize with their daily practice. His passion is to help people experience more joy, peace and freedom in their lives.
