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This session has been postponed to a later date due to snowfall and the expected associated traffic chaos.
To find out about this and more, welcome to Topmarketeers Network on Monday evening, December 11, 2017. Peter Heshof, trendwatcher, and Marja Vermeulen, marketing strategist CSR, are co-hosting this evening.
What to expect.
Using the Zeitgeist model, Peter takes you through the changing dominant needs of people in the past, present and future. Responding to these changing needs keeps your brand relevant.
Marja translates to the social role of brands through time. Currently, brands are facing the transition to not only be socially responsible businesses, but also socially improving businesses. Not only are brands expected not to make a negative impact, but brands only really capture people’s hearts by also making a demonstrably positive impact.
After the break, we’ll get to work on the positive societal impact of your brand.
The speakers
Peter Heshof is a brand strategist and Zeitgeist watcher with over 20 years of experience at leading brands. His strength lies in providing clear insight into the changing Zeitgeist and translating trends to brand and market. Peter is also a columnist for Marketing Tribune and lectures on trends and strategy at colleges and the Trend Academy. His agency Bloom was voted winner of Best Trend Implementation Agency.
Marja Vermeulen is a CSR & Marketing Strategist and helps brands create social value. She does this for various links in the chain, from farmer to A-brand manufacturer and supermarket. With her agency MVO Marketing Vibes, she advises and guides companies in the development and implementation of CSR policies. She also helps brands integrate CSR policy into marketing: positioning and proposition, concept and product development, communication and activation.
I am energized by human contact. My genuine interest makes candidates feel heard and at ease, leading to open conversations and strong connections. This is how I have built a powerful network of professionals and clients. Thanks to my commercial drive, I enjoy connecting the right people and contribute to WerfSelect’s PastPrecies matches– connections that really make a difference.
Josje has been WerfSelect’s ever sharp and positive advisor since its inception. She has built a tremendous track record within corporates to SMEs, as an independent interim manager and consultant within marketing. The latest developments within e-commerce and digital marketing have her special interest.
Norbert has been providing inspiring knowledge sessions and training for WerfSelect clients for many years. Because he himself was a marketing manager in a previous life, he can empathize with their daily practice. His passion is to help people experience more joy, peace and freedom in their lives.
