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As a marketer, you face a number of important challenges. You want your target audience to get to know your brand, you want as much qualitative awareness as possible, you want to touch people, convert them and ultimately you want them to become ambassadors of your brand.
In short, you want to create a great customer journey. In this journey, video can play an important role. But why send one video to many, when you can send your own personalized video for each individual? There are so many different people, each with their own needs and interests, and in this day and age they expect to be approached personally and relevantly. It is not for nothing that personalized video is one of the hot topics within marketing.
What to expect.
Guido Derkx, Managing Director of of StoryTEQ, provides an inspiring evening. He shows how personalized video not only creates customer experience, but actually changes the behavior of your customers. Using various cases from Porsche, KLM and Samsung’s Effie award-winning campaign, he will go through the customer journey with you.
Is creating personalized videos complex? No!
In the interactive part of the evening, Guido will be happy to work with you on how to use successful personal video marketing yourself. You will be surprised how easy it can be and what kind of results you can achieve with it. Both for big and less big brands and both in B2C and B2C.
Are you ready for the next step?
The speaker
Guido Derkx is Managing Director StoryTEQ the personal video company, with a penchant for data.
StoryTEQ helps companies be personal and relevant in online video marketing through powerful personal video solutions.
How? By boosting conversion and creating an engaging experience for each unique individual. Guido believes in building a technology, not underestimating the power of creativity and the human aspect.
I am energized by human contact. My genuine interest makes candidates feel heard and at ease, leading to open conversations and strong connections. This is how I have built a powerful network of professionals and clients. Thanks to my commercial drive, I enjoy connecting the right people and contribute to WerfSelect’s PastPrecies matches– connections that really make a difference.
Josje has been WerfSelect’s ever sharp and positive advisor since its inception. She has built a tremendous track record within corporates to SMEs, as an independent interim manager and consultant within marketing. The latest developments within e-commerce and digital marketing have her special interest.
Norbert has been providing inspiring knowledge sessions and training for WerfSelect clients for many years. Because he himself was a marketing manager in a previous life, he can empathize with their daily practice. His passion is to help people experience more joy, peace and freedom in their lives.
