The gap in society
The market no longer exists; what really matters is society. So as marketers, we should not be looking for a gap in the market, but the opportunities lie in a gap in society. Instead, today’s empowered consumers want companies and brands that advance society, not the market. This was the gist of what Kees Klomp, […]
Retrospective 2016
2016 was a fantastic year for us. In the interim field, the trend continued of being allowed to provide more and more additional expertise to what the existing team has in house. Furthermore, we continued to grow nicely in executive search, resulting in many happy candidates and clients. We were again privileged to work with […]