Marketing with Balls
Marketers need to show balls again. That was the theme of Prof. Dr. Henry Robben of Nyenrode Business University. Especially in today’s rapidly changing world where competition is fiercer than ever before and customers will never settle for a mediocre product or service again. Marketing is not just a function or a department, no, marketing […]
Top candidates are only in the market for 2-4 weeks
Too often, companies lose a good candidate because they have not given enough thought to the hiring process. Top talent is only in the market for 2 to 4 weeks, with several offers to choose from. It requires a tight process and a lot of thought to bring in top talent. Some tips: – treat […]
Customer Experience, from customer to ambassador
What happens when your favorite pub is run like your local bank? It is expected that the ranking “favorite” will soon disappear. In London the test has been put to the test Egmont Philips showed us at the evening’s kickoff event. Egmont Philips, Marketing Director at DAS since June 1, 2017, took us on the […]
Influencer Marketing, a new era in Marketing
Emilie Tabor, Founding Partner and Strategic Director of IMA, Influencer Marketing Agency, hosted the Topmarketeers Network session on September 11, 2017. She told us what Influencer Marketing is, how it works and what the trends are. And she impressively answered the many questions the participants asked. In 2010, when Emilie and her co-founder Maddie Raedts […]
Winners have a plan for the future
‘Labor market is doing too well: shortage of staff’. Young talent is more in demand than ever’. These are headlines you see daily. However, it is precisely now that it is important to be critical of your new recruits. It’s a common oneliner in business: winners have a plan, losers have an excuse. A one-liner […]
Add beans
What an inspiring story! After the final applause, that’s the feeling that prevailed among the marketing professionals in the room. A story about growth, brand perception, and awareness. But also about the power of repetition. Nicole Freid, Director of Marketing & Innovation at HAK, took us through the story of HAK’s beans on the 2nd […]
Digital transformation
Deli XL – From orders by phone and fax to the largest online marketplace for food professionals. Anouk Beeren won the 2016 Digital Transformers Award with the team. On March 13, she told Topmarketeers Network how at Deli XL the transformation from a product-, logistics- and supply-driven company to a customer-driven business has taken place. […]
Impression TMN
Sjoerd Banga made a nice impression of Topmarketeers Network anno 2017. To get an impression if you haven’t participated yet or to look back on your own experiences at TMN. You are welcome to participate. You can decide per session whether to participate and pay a cost-refundable contribution. If you have not yet received invitations […]
The marketing organization of the future
On Feb. 13, Rob Beltman spoke at Topmarketeers Network about the future of marketing and organizational implications. It is clear that changes in the marketing profession are happening faster than light. Consequently, research shows that marketers in a broad sense do not feel ready for the developments coming our way. Rob asked the marketers present […]
The gap in society
The market no longer exists; what really matters is society. So as marketers, we should not be looking for a gap in the market, but the opportunities lie in a gap in society. Instead, today’s empowered consumers want companies and brands that advance society, not the market. This was the gist of what Kees Klomp, […]